Eight Instances When PM Modi Communicated Creatively Through Acronyms

In Parliament, when the Leader of the Opposition Mallikarjun Kharge has harped on the so-called achievements of Congress since 1947, Prime Minister Narendra Modi in his speech has countered the whole narrative with the coinage of his word BC and AD. He said, the opposition has only two phases: ‘Before Congress’ and ‘After Dynasty’. Mr Modi has had a long history of lacing his communication with catchy phrases. Here is a look at some of those instances.

Adarsh, Bofors, Coal and Damaad (son-in law)

In the run up to the 2014 elections, he had taken a jibe at the Congress party with the ABCD standing for Adarsh, Bofors, Coal and Damaad (son-in law).

How to describe decades of Congress negligence about development? PM Modi has coined Atkana, latkana, bhatkana. He had described on many instances like this one, saying that there are hundreds of examples where Congress government had started projects for political mileage and then put them on cold storage and eventually diverted the public on the same subject.

Rahul, Sonia, Vadra, Priyanka

It was during the Bihar election rally in 2014 when Modi had taken a swipe at Congress and the Gandhi family with RSVP.

Samajwadi Party, Akhilesh Yadav, Congress and Mayawati

During the course of UP election campaign in 2017, Mr Modi had come up with the ingenious SCAM attacking the combine of Congress, Samajwadi Party and Mayawati.

In July 2018, while addressing a rally of beneficiaries of welfare schemes run by the Centre and the state government in BJP-ruled Rajasthan, where assembly elections were to be held later that year, Mr Modi had attacked the Congress leaders saying that most of former Congress ministers were out on bail, hence coining the term BailGadi.

PM Modi has successfully communicated that the NPA (Non-Performing Assets) was UPA’s creation with the phrase ‘phone banking’. Explaining the phrase PM Modi had said, “I want to tell you about the NPA problem. Much before Internet Banking, Congress Party invented phone banking and this caused the NPA mess. A phone call would get loans for their cronies and the nation suffered.”

This is the acronym that is frequently used by the Prime Minister Narendra Modi. This talks about India’s digital transformation by harnessing the potential of both Indian talent and Information Technology in a combined manner.

The one acronym that has helped in ‘mindset change’ after Beti Bachao Beti Padhao is Divyang. PM Modi has repeatedly requested people to use the term Divyang instead of Viklang to address the people who are handicapped. This has been very successful in changing the way handicapped people have been perceived and treated.