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Beyond Cities, How the Spirit of Entrepreneurship Has Penetrated to India’s Interiors

spirit of entrepreneurship

The present administration from the very beginning has been consistently emphasising on entrepreneurship in India. You might have heard about schemes like Start Up India, Stand Up India frequently. But building entrepreneurship is not limited to these schemes. The government is spearheading the culture of entrepreneurship even in the interiors of India through various schemes and measures. Let’s examine the trend briefly.

Entrepreneurship in Temple Towns

There is an effort in place by the Ministry of Skill Development and Entrepreneurship for mentoring of micro and small enterprises in six temple towns of Puri, Varanasi, Haridwar, Kollur, Pandharpur and Bodh Gaya. The objective is to tap into entrepreneurial potential of first-generation entrepreneurs, educated unemployed youth, school/college dropouts, women, youth from backward community etc.

Helping Women Entrepreneurs

A project named ‘Economic Empowerment of Women Entrepreneurs and Startups by Women’ in collaboration with Deutsche Gesellschaftfür Internationale Zusammenarbeit, Germany has been going on with the government. It provides incubation and acceleration programmes for women micro entrepreneurs to start new businesses and scale up existing enterprises in Assam, Rajasthan and Telangana. The first cohort of the support programme ended in April-May, 2020 and the second cohort has commenced in July, 2020.

Training of Skills

PM YUVA (PM Yuva Udyamita Vikas Abhiyan) is working in the sphere of entrepreneurship education, training advocacy and easy access to the entrepreneurship network and focuses on students/trainees and alumni coming out of the skilling ecosystem such as Industrial Training Institutes, Pradhan Mantri Kaushal Kendra, Jan Shikshan Sansthan, etc.

Further, Rural Self Employment and Training Institutes (RSETIs) provides bank credit facility for setting-up micro enterprises by the skill trainees. This scheme is aimed at increasing employability of rural poor youth for either wage or self-employment. 585 RSETIs, 23 Leading Banks in 33 States/UTs covering 566 Districts in the country are part of this programme’s delivery mechanism.

Taking Start Up Spirit to Villages

There is Start-Up Village Entrepreneurship Programme since 2016 by Ministry of Rural Development for the purpose. Its objective is to support the rural poor come out of poverty, support them to set up enterprises and provide support till the enterprises stabilize. SVEP focusses on providing self-employment opportunities with financial assistance and training in business management and soft skills while creating local community cadres for promotion of enterprises.

Further, Pradhan Mantri Van Dhan Yojana is particularly helping to build entrepreneurship in tribal areas.

Opportunity in Non-farm Enterprises

Prime Minister’s Employment Generation Programme (PMEGP) has the target to generate self-employment opportunities through establishment of micro enterprises for non-farm sector. The maximum cost of projects is ₹25 lakh in the manufacturing sector and ₹10 lakh in the service sector. Benefit can be availed under PMEGP for setting up of new units only.


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