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Cow Dung-based Paint, e-Commerce Site for Khadi Products: Vocal for Local Seen in Action

In the light of global situation emerged soon after the Corona outbreak, it was arguably a brilliant move on the part of political leadership in giving the mantras of Aatmanirbhar Bharat and Vocal for Local. That gave a purpose to people otherwise going through a phase of uncertainty and distress. The call made many to realize that this crisis can be turned into an opportunity and at the least, some sort of reorientation can happen in this period.

The mission statement, however inspiring it may be, will fade into oblivion if not backed by sound action. To India’s credit, there have been giant strides in this direction that reaffirm its commitment of Aatmanirbhar Bharat. The self-sufficiency and export capability India built in PPE kit manufacturing can be cited as an example. Now, some recent measures of Khadi and Village Industries (KVIC) give us an idea of how India strives to fulfil the ‘vocal for local motto’ innovatively.

Paint from the Cow Dung

One can passionately speak about protection of cow or any other species for that matter with a strong intent. But the fact is that the intent will not result in anything meaningful unless an element of utility or an economic sense to be precise, is arrived at.

A paint product that KVIC launched recently is important in this regard, as it generates income for the farmers or for those who manage cow shelters. Once marketed well and able to reach the nook and corners of the country, cow dung-based paint manufacturing will boost the rural economy.

The eco-friendly, non-toxic paint, called“Khadi Prakritik Paint is a first-of-its-kind product, with anti-fungal, anti-bacterial properties. Based on cow dung as its main ingredient, the paint is cost-effective and odourless, and has been certified by Bureau of Indian Standards.

The paint is priced at only ₹120 per litre for the distemper, and ₹225 per litre for the emulsion, comparatively a low and affordable to big brand paints. Another big incentive for the consumer is that it is eco-friendly. The paint is free from heavy metals like lead, mercury, chromium, arsenic, cadmium and others.

e-Commerce Site from KVIC

On many occasions in recent years, KVIC has achieved record number of sales through its shops in Metro cities, like the one in Delhi’s Connaught Place. There has been a steady rise in demands for Khadi and Village Industries products over the last few years with 2018-2019 alone witnessing the surge of 25%.

Now, the trend is going digital and the pandemic seems to have given a further impetus to online shopping at a time when shopping in crowded markets is deemed risky.

At the beginning of this year, KVIC unveiled Khadi India’s official e-Commerce site eKhadiIndia.com. The website catalogues over 50,000 products under more than 500 varieties and various categories of locally made Khadi and Village Industries products. The products range from apparel, grocery, cosmetics, home décor, health and wellness products, essentials, and gifts.

KVIC said that the e-commerce initiative has pan India reach, touching more than 1.2 billion people living in over 25,600 Cities /Towns from 29 States with last-mile delivery options being provided.

It will prove to be beneficial for small sellers from the interiors of India as any SME/Artisans/ Weavers can directly sell their products in line with the objectives of digital India and Aatmanirbhar Bharat.

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